Emotional Susceptibilities

Social engineering attacks work by exploiting one or several key human emotions

Curiosity
Greed
Fear
Opportunity
Obedience
Social
Urgency

Building the Emotional Susceptibility Profile

NINJIO’s simulated phishing and security behavior coaching work together to build and adapt each user’s emotional susceptibility profile over time.

PHISHING SIMULATION 1

Opportunity
Ticket Giveaway

SENSE COACHING 1

Opportunity
Level 1

PHISHING SIMULATION 2

Urgency
Password Update

SENSE COACHING 2

Urgency
Level 1

PHISHING SIMULATION 3

Greed
Gift Card Survey

PHISHING SIMULATION 4

Obedience
Meeting Tomorrow

SENSE COACHING 3

Obedience
Level 1

EMOTIONAL SUSCEPTIBILITY
PROFILE

Sam Smith
Opportunity
Opportunity
33%
Urgency
Urgency
33%
Obedience
Obedience
33%
Greed
Greed