The NINJIO

Emotional Susceptibility Profile

Understanding each user’s behavior is at the center of NINJIO’s Human Risk Management program.

We use phishing simulation and coaching data to build a unique Emotional Susceptibility Profile for every trainee. This powers tailored coaching to prevent social engineering attacks.

A woman in business attire holds a laptop, with graphics behind her showing percentages for opportunity (41%), urgency (34%), social (15%), and curiosity (10%).

Emotional Susceptibilities

Social engineering attacks work by exploiting one or several key human emotions

Curiosity
Greed
Fear
Opportunity
Obedience
Social
Urgency

Building the Emotional Susceptibility Profile

NINJIO’s simulated phishing and security behavior coaching work together to build and adapt each user’s emotional susceptibility profile over time.

PHISHING SIMULATION 1

Opportunity
Ticket Giveaway

SENSE COACHING 1

Opportunity
Level 1

PHISHING SIMULATION 2

Urgency
Password Update

SENSE COACHING 2

Urgency
Level 1

PHISHING SIMULATION 3

Greed
Gift Card Survey

PHISHING SIMULATION 4

Obedience
Meeting Tomorrow

SENSE COACHING 3

Obedience
Level 1

EMOTIONAL SUSCEPTIBILITY
PROFILE

Sam Smith
Opportunity
Opportunity
33%
Urgency
Urgency
33%
Obedience
Obedience
33%
Greed
Greed

How It works

  1. The Emotional Susceptibility Profile shows how each user has performed on phishing simulations and which emotions they’re susceptible to.
  2. This adaptive feedback loop allows NINJIO to learn with the user and give them the right coaching at the right time.
  3. The platform will then train and test the user on their next priority.
  4. This adaptive feedback loop allows NINJIO to learn with the user and give them the right coaching at the right time.

“NINJIO has changed the way our team looks at cybersecurity awareness because it makes it fun and it makes it engaging.”

Emotions & Social Engineering

Our thought leadership on emotional manipulation

This NINJIO Insights Report dives into the key emotional susceptibilities that make social engineering work.

How the Emotional Susceptibility Profile Revolutionizes Cybersecurity Awareness Training.

By manipulating existing media, cybercriminals can easily trick victims and spread misinformation.